Unique Thought Leadership Can Be Frightening
Thought leadership is a process that can work to show your clients or customers that you are an industry leader. The issue with this is that if you try too hard, you can scare them away. Instead, you need to use thought leadership as only one small component of your marketing strategy.
What Is Thought Leadership?
You don’t learn thought leadership in school. You can’t learn it in seminars. Thought leadership is something that comes naturally as you advance your business and learn what your customers and clients want to know. It comes from studying everything you can about your business and customer base.
As you dig deeper into what your customers want to know, you have to try to give them the answers and information they need in a way that relates to them. It is all too easy to get caught up in trying to seem like the most knowledgeable company, but if you start trying to use industry jargon and complex information, you can push your customers away. They don’t need to be more confused by your answers than what they were before you started trying to give them information.
How Does the State of the World Impact Thought Leadership?
Thinking back to the 1960s, you can see that there was a shift in the political climate of the world. Social activism pushed many issues to the forefront of the world’s attention. In response to this, Hollywood began focusing on showing people strongmen who were able to overcome the injustices of the world. Men like Clint Eastwood played the tough men on the big screen.
In today’s social climate, the tide has turned to political figures being the strongmen. President Donald Trump is a perfect example of this. He is a man without a political background who has risen to the highest position in the United States. He answered the working man’s call for change and has followed a path similar to that of Vladimir Putin in Russia.
How Can Your Business Benefit From Trump and Putin as Role Models?
Whether you agree with their choices or leadership styles, you can learn a lot from these two global strongmen that can benefit your business. These men saw the need to solve a problem and figured out how to relate to the people who were looking for answers. They dug deep and found ways to tell and show others how they could lead the change that many people wanted.
Neither of these men relied on their education to come up with the solutions. They didn’t place the focus on what they would do for others. Instead, they showed people the possibilities that could happen and promised to work toward the change.
Things haven’t been perfect for either world leader. Rocky times are bound to come when you are trying to set yourself apart from the competition. In these cases, how you respond is going to be the most important thing you have to consider. You must choose to use adversity to shore up your position as a leader.
Thought leadership is more than just figuring out one solution for your clients. It is about finding the right solution. It is about working through the challenges that come up in business and becoming a stronger company due to the responses that you have to adversity. You will likely find that thought leadership isn’t something you can plan. Instead, it is something that has to occur naturally throughout the regular course of business.